Time and time again over the last few years we keep hearing about the questionable ethics involved in competitive intelligence efforts. From the things I’ve read, one would think that ethics may even be a detriment to a successful intelligence gathering venture. But let’s face it, lies, spies, and deceit sells stories, while high standards and integrity does not.
Is unethical so bad, if it is not illegal? Where is the line? Would you cross it?
An honesty question. What would you do, if you found yourself in possession of product launch plans, prices and margins for your biggest competitor’s future product line – and they had no idea you had this information? This is the exact scenario that is given in the Tuck School of Business at Dartmouth’s case study “The Ethics of Competitive Intelligence.”
It is a quick and interesting read. This case will lead to a lot of discussion on a corporation’s responsibility when representative actions violate internal policies and principles.
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